Philosophy





          Founded in the early of 2010, Oldblue Co. is mostly inspired by the vintage American work wear. Mainly from the era of the late 1800's to the 1950's. Garments which were worn by the gold miners, cowboys, factory workers, to the bikers. As we always feel that it was the era when garments, specifically work wear, were at it best period. From the fabrics, constructions, details, and the machinery behind them. Classic - repro is our main idea and concept.

          As one of repro-theory disciples, we think a pair of a good repro jeans is not only based on its details and its fabrics (how it made on the old style shuttle loom), but also on how the jeans are made and sewn. The machinery behind a good pair of jeans is a critical aspect for us. We always try to use some good-old-vintage machinery which are more labor intensive and only able to produce in a limited amount of output, for the sake of our idealism.

        Every pairs of Oldblue Co. jeans are proudly designed, cut, and sewn by the hand of ingenious and hard working Indonesian talents, only constructed by those proficient and exprerienced hands. Quality is a sacred thing for us. We only bring impeccable materials, sourced from every corner of the world, for each and every detail of our goods. We put our heart and thought behind every inch of stitch

~ Fine Dry Goods Mercantile