In native American cultures, the number 13 is seen as a sign of good luck and protection. It’s believed that the number 13 is associated with the Great Spirit, and it brings good luck and prosperity. The number 13 is also seen as a symbol of healing and is believed to bring peace and understanding. Entering our 13th year of existence, we consider ourself to be extremely lucky to be in this blue world. Lucky to be able to make a living out of something we truly passionate about. Lucky to see our growing number of fellows appreciating and believing the kind of value and quality that we have to offer throughout the years. And most of all, lucky to simply be our authentic self.
In order to have a strong superstructure, we must have a solid foundation. There’s no other way to build a worthy brand but to have a solid foundation. And that’s one of the meanings behind the word ‘sturdy’ for us. So, aside from producing a set of physically sturdy products that will last thru many cycles, we also have to build our brand internal value from the ground up. Consistently and relentlessly. For over 13 years. And counting.
We use our signature Heavy T for this special anniversary celebration. The base material is a 7 oz. / sq. yds. heavy-weight jersey-knitted fabric. It’s constructed using 16/1 (16single / 16s) cotton yarns. Aside of heavy-knitted, the yarns were derived from a ring-spun cotton. Resulting in a very breathable and comfortable wearing experience for such heavy fabric. We infused several particular details you rarely see elsewhere. Triple needle stitch with neck binding technique on its neck’s rib; so that it’ll hold its shape better and longer. Another unique detail is the blind stitch details on its sleeve and hem. Considered by many as one of the characteristics of a vintage t-shirt.