Tee - The Blue Spell Ch. I

People all over the world have been held and spellbound for centuries by a blue substance that we all know as indigo. we’re captivated by its potential for magical transformation. indigo dye has the ability to transform plain & simple fibers into complex & glorious textiles. We decided to go back to the deepest core & root of everything we do. Whether we realize it or not, we’re all here because we’re stupefied under the same spell. We’re all tied under the same spell. The SPELL OF BLUE. That’s the unwavering spirit that we try to convey in our 12 years of spine-chillin’ blue journey.

For this special 12^th Anniversary tee edition, we decided to utilize a jersey-knitted fabric (and construction) that we’ve been faithfully using for over 11 years now, our signature tubular tee. And over that course of time, this tee fabric base just never disappoints us in terms of its quality, durability, and easiness.

Medium weight jersey knitted fabric that’s mainly characterized by its no-side-seam construction. Assuring you’ll have a better and a more proper t’s shape for a longer time span. The graphic itself was printed using water-based ink, so you’ll have that favorable worn-in look with wears and washes.