People all over the world have been held and spellbound for centuries by a blue substance that we all know as indigo. we’re captivated by its potential for magical transformation. indigo dye has the ability to transform plain & simple fibers into complex & glorious textiles. We decided to go back to the deepest core & root of everything we do. Whether we realize it or not, we’re all here because we’re stupefied under the same spell. We’re all tied under the same spell. The SPELL OF BLUE. That’s the unwavering spirit that we try to convey in our 12 years of spine-chillin’ blue journey.
As you can expect on our Regular T’s, they’re made using our signature tubular knitting fabric. Our ever-trusted t-shirt fabric as we’ve been using the same exact fabric for over 11 years now. Medium weight knitting fabric, with no-side-seam construction, assuring you’ll have a better and a more proper t’s shape that’ll last you for long. The graphic was printed using water-based ink, so you’ll have that favorable worn-in look with wears and washes.