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April 1, 2026

THE ’44 CUT: Stripped Down, Built Up, and Ready to Face The World!

1944. A year when the world was on fire and the trail got narrower than a mountain pass. Back then, Uncle Sam wasn’t interested in your style. He wanted your brass, your steel, and your […]

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#THELUCKY13TH: THE LAST RUN WITH THE DUST DEVIL!

November 14, 2024
LUCKY NUMBER 13! #THELUCKY13TH collection is making its way back to the shelves. For Oldblue Co., thirteen isn’t just a number—it’s a testament to the grit and passion we’ve stitched into each pair of jeans. They say 13 is a lucky number, bringing good fortune and protection. We’re counting on that luck, and we’re bringing [...]

#THELUCKY13TH: DANCIN' WITH THE DUST DEVIL!

December 13, 2023
  Saddle up, feel the luck in #THELUCKY13TH buck! This special denim issue was released in conjunction with our 13th anniversary celebration; #THELUCKY13TH. In the native American culture, the number 13 is seen as a sign of good luck. It’s a badge of good fortune and protection. It's also whispered around campfires and across the [...]