The champ of all champs! Ready to knock you out in a flash!

We got news that’ll knock yer boots off! The 21/23 Ouncer Beast, the undisputed heavyweight champ, the outlaw that’s been on the lam for a whole dang thirteen years, is finally BACK in town!

This Beast is the real undisputed champion. The heavy-weight contender that threw the first heavy-punch in this denim landscape back in 2011. And still leading as the front-runner since then. Naturally it’s spawned a whole posse of imitators, but none of ’em could match its reputation.

We could talk about this denim legend all day long, so let’s cut to the one thing that matters most; that’s our signature 21/23 Ouncer Beast is back in full swing as we speak. Of course you can expect the same quality, durability, and legacy that always come along with this denim article.
So, are you ready to tame the Beast?

THE FABRIC

They’re built tough, just like a trusty steed, with the same legendary denim formula since 2011. We’re talkin’ heavyweight denim – a whopping 21/23 ounces, thicker than a buffalo stampede!

Built with the kind of rough and irregular threads that make for some seriously durable duds. Woven slow and steady on a 3×1 selvedge loom in Okayama, Japan. And that deep blue color? Richer than a gold mine and just as durable.

The hand feel is on the rougher side of the spectrum,  but after a few months of wear and tear, countless rides in the saddle, and maybe a rinse or two down by the creek, these jeans will soften up like a trusty steed, conformin’ to your every move.

THE DETAILS

You’ll find Ol’ Blue’s signature single-looped arcuate on the back pockets, lookin’ like a fancy lasso, and that same loopy stitch on the coin pocket – a sure sign of quality craftsmanship. Don’t forget the two-tone chainstitched hem, that’ll make you the sharpest lookin’ fella on the range.

Of course, you can expect to find the hidden rivets for extra strength, raised pockets and belt loops that won’t give way, and stitching that’s as tight as a bull rope. The inseams are double-built to last longer than a coyote’s yelp. To top it all off, the pocket bags are lined with a rich, dark red fabric – the color of a sunset after a long day on the range.

A Rear View Worth Wranglin’

The Pink Selvedge ID

Cut & Sewn in Indonesia

Built Like a Bronco in a Dust Storm!

The Looped Stitch Coin Pocket – A Signature of Oldblue’s

Loopin’ Good!

THE HARDWARES

This dungaree is trimmed with our own customized open top buttons, developed by the reputable Scovill Fasteners. The Buttons have this striking burnt copper finish. The jean is reinforced with 100% copper rivets, customized and developed by the same company. For the leather patch, they’re cut from the finest veg-tanned horsehide strips sourced in the USA from the legendary Horween tannery in Chicago. Same high quality material that we’ve been using since 2011.

THE FIT

Sportin’ our most classic n’ trusted cut, the 8.25” Cut that has a clean slim straight build. It falls nicely between the slim to the regular straight cut. It starts quite slim in its thigh area – hugging a little closer than a regular straight cut would be. And it has a nice and cleans straight silhouette down to its hem.

It has a medium rise build, so it will give you more room (read: more comfortable) on the top block. This cut has proven to be one of our most versatile ones that can caters various kinds of body types.

HOW TO GET ‘EM?

The 21/23 Oz Heavy Weight “Beast”  is now available to be purchased for IDR 2.750.000,- / US$ 275 directly from our Oldblue General Store & Outpost and online from here.

We’re offering FREE SHIPPING worldwide on these bad boys! That’s right, no matter where you roam on this dusty trail, we can get The Beast to your doorstep. Don’t miss them out this time around!