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April 1, 2026

THE ’44 CUT: Stripped Down, Built Up, and Ready to Face The World!

1944. A year when the world was on fire and the trail got narrower than a mountain pass. Back then, Uncle Sam wasn’t interested in your style. He wanted your brass, your steel, and your […]

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#14THFANDANGO: Ride Into the Wild Revelry of the West!

March 27, 2025
  The dust kicks up. The broncs are restless. A lone fiddle wails through the desert air, and the night is alive with the kind of revelry only the golden west could summon. Welcome to the Fandango!   It ain’t just some run of the mill hoedown, it’s a full-throttle, whiskey-fueled, spur-rattlin’ festival of the [...]

#THELUCKY13TH: THE LAST RUN WITH THE DUST DEVIL!

November 14, 2024
LUCKY NUMBER 13! #THELUCKY13TH collection is making its way back to the shelves. For Oldblue Co., thirteen isn’t just a number—it’s a testament to the grit and passion we’ve stitched into each pair of jeans. They say 13 is a lucky number, bringing good fortune and protection. We’re counting on that luck, and we’re bringing [...]

THE MONSOON WIND IS STORMIN' AGAIN!

August 13, 2024
The Monsoon season is here! Weigh your anchor o' seamen! The spirit of exploration, deeply ingrained in the human soul, has propelled countless adventurers across uncharted waters. The Monsoon Selvedge is the pilot project of the Oldblue Groundworks. Seven years ago, we embarked on a challenging journey to weave our own denim fabric using traditional [...]

JUST IN: A New Breed on THE HORSESHOE BELT Herd!

July 31, 2024
  We’ve got the Natural ones, we’ve got the Golden Tan ones. It ain’t complete without this breed! A Black leather of our signature Horseshoe Belt. As dark as the starless nights on a new moon! THE BUCKLE The buckle ain't no ordinary lump of metal holdin' your dungarees in place. It's a right proper [...]