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April 1, 2026

THE ’44 CUT: Stripped Down, Built Up, and Ready to Face The World!

1944. A year when the world was on fire and the trail got narrower than a mountain pass. Back then, Uncle Sam wasn’t interested in your style. He wanted your brass, your steel, and your […]

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AllBack In The SaddleFresh LootGreat BargainVenture

Yer Favorite Heavy Pocket T's Are Back in Full Size!

July 19, 2024
  The campfire's cracklin', spurs are jinglin', and guess what? We got a fresh wagonload of Heavy Pocket T's rollin' into town!   The heavy pocket t's are first offered back in early 2022, these tees were a banger, and for good reason! And now they’re back in town, meaner and mightier than ever before! [...]

JUST IN: The 1st Drop of ‘24 Regular T’s Collection

June 26, 2024
  Continuing our graphic T's collection from 2019, we're diving deep debunking the many rumors & myths surrounding the denim world! Forget that flim-flam about rain raisin' a ruckus with yer denims. And that hooey 'bout ropin' the hems? Pure goldarn grail! We're talkin' 'bout findin' the perfect pair of the blue dungarees– the ones [...]

THE REAWAKENING OF THE GREAT BARGAIN LOADOUT!

March 25, 2024
THE REAWAKENING OF THE GREAT BARGAIN LOADOUT! Listen up, partners! Don't get ahead of yourselves just yet! We've got a fantastic deal ridin' into town: the Oldblue Great Bargain Loadout. This is your chance to wrangle in some top-notch loot for a price that's easier to swallow than a prairie oyster! Been workin' hard all [...]

THE 31/33 OZ. OVER-WEIGHT: THE FINAL CHAPTER!

February 23, 2024
  The MONSTER'ALLS are back in the saddle, ready for one last ride! Back in 2019, we rustled up these tough-as-nails armory as part of our #9THRUNNINWILD collection. Year in year out, we gradually released 'em in a small batch as we faced nothing but difficulties in the manufacturing process. And guess what? They're back [...]

BUCKLE UP FOR LUCK WITH THE HORSESHOE BELT!

January 24, 2024
  A buckle drawn from the ancient charm of good fortune, combine that with vegetable tanned leathers that just get better with age! THE BUCKLE This belt's buckle ain't just any old buckle, partner. The belt buckle is a real nod to the wild west, takin' inspiration straight from a horseshoe. In the wild west [...]

#THELUCKY13TH: DANCIN' WITH THE DUST DEVIL!

December 13, 2023
  Saddle up, feel the luck in #THELUCKY13TH buck! This special denim issue was released in conjunction with our 13th anniversary celebration; #THELUCKY13TH. In the native American culture, the number 13 is seen as a sign of good luck. It’s a badge of good fortune and protection. It's also whispered around campfires and across the [...]

JUST IN: EMBRACING #THELUCKY13TH!

December 8, 2023
  HEAVIER since ‘10. NASTIER than ever. STURDIER beyond doubt   These graphic tees are part of our special 13th Anniversary celebration. In Native American traditions, 13 holds significance as a symbol of good fortune and safeguarding. It's linked to the Great Spirit, believed to bring luck, prosperity, healing, peace, and understanding. As we step [...]