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August 14, 2026

WORTH THE WAIT: The Work Jacket Type III – 19 Oz Thunderhoof

In the high country of the Old West, any greenhorn with a shiny colt can fire off six rounds in a hurry. But the seasoned hand knows a simple truth: fast is fine, but accuracy […]

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The Dust Never Settled: Brown Duck Returns!

May 19, 2025
This ain’t no ghost story, partner! The Work Jacket Type III – 15.5 Oz Brown Duck Okayama is back for another ride. It’s the coat folks have been hollerin’ for—and now’s your chance to wrangle it before it disappears again. Same bite, same grit, and just as wild as the first go-round. THE FABRIC That [...]

#THELUCKY13TH: THE LAST RUN WITH THE DUST DEVIL!

November 14, 2024
LUCKY NUMBER 13! #THELUCKY13TH collection is making its way back to the shelves. For Oldblue Co., thirteen isn’t just a number—it’s a testament to the grit and passion we’ve stitched into each pair of jeans. They say 13 is a lucky number, bringing good fortune and protection. We’re counting on that luck, and we’re bringing [...]

#THELUCKY13TH: DANCIN' WITH THE DUST DEVIL!

December 13, 2023
  Saddle up, feel the luck in #THELUCKY13TH buck! This special denim issue was released in conjunction with our 13th anniversary celebration; #THELUCKY13TH. In the native American culture, the number 13 is seen as a sign of good luck. It’s a badge of good fortune and protection. It's also whispered around campfires and across the [...]