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THE 31/33 OZ. OVER-WEIGHT: THE FINAL CHAPTER!

February 23, 2024
  The MONSTER'ALLS are back in the saddle, ready for one last ride! Back in 2019, we rustled up these tough-as-nails armory as part of our #9THRUNNINWILD collection. Year in year out, we gradually released 'em in a small batch as we faced nothing but difficulties in the manufacturing process. And guess what? They're back [...]

#THELUCKY13TH: DANCIN' WITH THE DUST DEVIL!

December 13, 2023
  Saddle up, feel the luck in #THELUCKY13TH buck! This special denim issue was released in conjunction with our 13th anniversary celebration; #THELUCKY13TH. In the native American culture, the number 13 is seen as a sign of good luck. It’s a badge of good fortune and protection. It's also whispered around campfires and across the [...]

THE #12THBLUESPELL: THE PRELUDE CHAPTER

December 8, 2022
  I put a spell on blue, for any blues that you do.. People all over the world have been held and spellbound for centuries by a blue substance that we all know as indigo. We’re captivated by its potential for magical transformation. Indigo dye has the ability to transform plain & simple fibers into [...]