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April 1, 2026

THE ’44 CUT: Stripped Down, Built Up, and Ready to Face The World!

1944. A year when the world was on fire and the trail got narrower than a mountain pass. Back then, Uncle Sam wasn’t interested in your style. He wanted your brass, your steel, and your […]

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#14THFANDANGO: Ride Into the Wild Revelry of the West!

March 27, 2025
  The dust kicks up. The broncs are restless. A lone fiddle wails through the desert air, and the night is alive with the kind of revelry only the golden west could summon. Welcome to the Fandango!   It ain’t just some run of the mill hoedown, it’s a full-throttle, whiskey-fueled, spur-rattlin’ festival of the [...]

JUST IN: The 1st Drop of ‘24 Regular T’s Collection

June 26, 2024
  Continuing our graphic T's collection from 2019, we're diving deep debunking the many rumors & myths surrounding the denim world! Forget that flim-flam about rain raisin' a ruckus with yer denims. And that hooey 'bout ropin' the hems? Pure goldarn grail! We're talkin' 'bout findin' the perfect pair of the blue dungarees– the ones [...]

BUCKLE UP FOR LUCK WITH THE HORSESHOE BELT!

January 24, 2024
  A buckle drawn from the ancient charm of good fortune, combine that with vegetable tanned leathers that just get better with age! THE BUCKLE This belt's buckle ain't just any old buckle, partner. The belt buckle is a real nod to the wild west, takin' inspiration straight from a horseshoe. In the wild west [...]

#THELUCKY13TH: DANCIN' WITH THE DUST DEVIL!

December 13, 2023
  Saddle up, feel the luck in #THELUCKY13TH buck! This special denim issue was released in conjunction with our 13th anniversary celebration; #THELUCKY13TH. In the native American culture, the number 13 is seen as a sign of good luck. It’s a badge of good fortune and protection. It's also whispered around campfires and across the [...]

JUST IN: EMBRACING #THELUCKY13TH!

December 8, 2023
  HEAVIER since ‘10. NASTIER than ever. STURDIER beyond doubt   These graphic tees are part of our special 13th Anniversary celebration. In Native American traditions, 13 holds significance as a symbol of good fortune and safeguarding. It's linked to the Great Spirit, believed to bring luck, prosperity, healing, peace, and understanding. As we step [...]

THE #12THBLUESPELL: THE MAGIC CONTINUES!

October 13, 2023
  I put a spell on blue, for any blues that you do.. The blue substance magic that’s called indigo had been putting many people around the world under it’s spell. The Spell of Blue. We’re captivated by its potential for magical transformation. indigo dye has the ability to transform plain & simple fibers into [...]