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THE #12THBLUESPELL: THE PRELUDE CHAPTER

December 8, 2022
  I put a spell on blue, for any blues that you do.. People all over the world have been held and spellbound for centuries by a blue substance that we all know as indigo. We’re captivated by its potential for magical transformation. Indigo dye has the ability to transform plain & simple fibers into [...]

THE GROUNDBREAKER BOOTS IS READY TO STOMP THE GROUND!

September 23, 2022
  It's here! The Oldblue x Wesco Grounbreaker Boots is finally here! Let's get stompin'! As you might know, this is our second collaboration edition boots with Wesco. THE GROUNDBREAKER BOOTS is also part of our #10THGOLDENDECADE collection. Completing our 10th anniversary collection from head to toe. The Groundbreaker Boots utilizes Wesco's infamous Engineer Boots [...]

NEW DROP: REGULAR TEES COLLECTION OF ’22!

September 15, 2022
  Just like music, fashion, or any other forms of cultural maker, sports provide an intersection of all the pieces that make up humanity. This is a nod to sports that make a great impact on the American culture.   We can easily witness how influential they have become in society and how they are [...]

RELOADED: THE OVER-SLUB ATLANTIC IS BACK IN ACTION!

August 27, 2022
  Marching hand-in-hand with our righteous partner from the land of smiles, Atlantic Mills. Here is our exclusively-&-freshly-milled denim, The 18 Oz Over-Slub Atlantic! The 18 Oz Over-Slub Atlantic is the fruit of thought from us to put South East Asia on the map in the denim world. Working together with Atlantic Mills from Thailand, we [...]

OLDBLUE IRREGULARITIES: Looking Past The Imperfections

May 31, 2022
  Perfectly imperfect, finding the beauty of every imperfections, the Oldblue Irregularities.   Broken fills, broken ends, mispick lines, are fabric irregularities and imperfections when it comes to denim textile. It's inevitable especially if we talking about selvedge denim that’s loomed with ancient shuttle looms. The mechanics of vintage shuttle looms are filled with many [...]

NEW DROP: THE HEAVY POCKET T'S

May 30, 2022
  Extra reinforced, extra durable! These highly dependable heavy tees are ready to serve ya!   Oldblue may be known for their usual graphic-heavy tees style, but this time we're offering something different from their usual t-shirt release. In these Heavy Pocket Ts, Oldblue highlights the uniqueness and the quality of the knitting fabric and [...]

Nantiaja #brandlokalaja, Support Your Local Brand!

April 12, 2022
We're currently fully supporting the #brandlokalaja campaign by Nantiaja!  Show your support for your favorite local brand! The #brandlokalaja campaign will highlight Indonesia's very own local brand that offers not only high quality goods but also great craftmanship! So what are you waiting for? Support your favorite local brand, wear 'em with pride! Also be [...]